Animal AlarmA lot of drivers are terrified as deers or other critters suddenly lunge onto the road with the human behind the wheels just terrified or sometimes panic leading to fatal road mishaps. Volvo wants to decrease these encounters of man and animals on the road as they introduce a new technology that makes use of infrared camera and radar sensor to detect nearby animals on the road. The system will even hit the brakes for the driver when the collision is computed to be unavoidable.

Volvo seeks new technologies in order to further improve the safety of their vehicles but also gain some edge with competitors like BMW.

This warning and emergency brake system will be used in Volvo cars like the sport utility vehicle XC90 in a few ears time after completing a study of deer and moose movements in the southern parts of Sweden.

BMW, Mercedes-Benz, and Audi lead the pack as they supply 300 times more cars and aim for sales records this year compared to Volvo. The top luxury brands are also hard at work to make their vehicles a lot safer.

Volvo, now owned by Zhejiang Geely Holding Group of China, is the first car manufacturer to introduce automatic braking for pedestrians back in 2010. The brand needs to stay ahead of these automotive safety innovations to keep their prices in the premium level.

Volvo aims to hit 800,000 vehicle sales by 2020 and eliminating fatal accidents across its lineup in the same year.

The brand is the leader in active-safety which involves making use of radars and cameras to improve safety. Premium brands like Mercedes and BMW has been experimenting on technologies like this a decade ago as safety enhancements using them now flows to mass market brand.